Best practices for writing online

Tips for writing for the web and other stuff

Thursday, October 21, 2010

How we read online

Here’s an eye-tracking map from the Yahoo Style Guide showing how people read online.

Posted by Liz Cantarine at 4:02 PM

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Vive la difference!

This blog is dedicated to writing content for the digital world in a style and format that caters to the reader. Writing for the Web is different from writing for print because the way we read online differs from the way we read hard copy. We want our online info fast. We’re scanning for keywords right up front, and if we don’t see them in three seconds, we move on. That’s the challenge: getting the reader to read what you wrote.

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Liz Cantarine: Florida, United States; I'm a retired communicator with backgrounds in news and corporate communications. Did I mention I am deliriously retired?

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Thursday, October 21, 2010

How we read online

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