Tasked with communicating change? Tell your audience why, what, if then and WIIFM. It’s as simple as 1-2-3-4-5.
1. Why change?
2. What do you want me to do?
3. What happens if I do (or don’t) change?
4. If I change, what tools and support do I get?
5. WIIFM (What’s in it for me)?
