Tasked with communicating change? Tell your audience why, what, if then and WIIFM. It’s as simple as 1-2-3-4-5.
1. Why change?
2. What do you want me to do?
3. What happens if I do (or don’t) change?
4. If I change, what tools and support do I get?
5. WIIFM (What’s in it for me)?
It's mystifying to see college graduates whose spelling and grammar are so appalling. How on earth did they manage in school?
ReplyDeleteEven modern journalists make gross errors in writing articles and that's inexcusable.