Make it reader-friendly

• Avoid long sentences and long paragraphs. Write in concise chunks.
• Write your article, then cut it in half.
• Never use a 50-cent word when a five-cent word will do.
• Avoid acronyms unless universally known. Not everyone’s an insider.
• Go easy on the verbs and adverbs. They add to story length and sabotage the goal of concise writing.
• Write in the active voice. 
• To learn the difference between active and passive voices, check out Grammar Girl at http://grammar.quickanddirtytips.com/active-voice-versus-passive-voice.aspx